basics BY MOSS HOMEOverview
Moss Home is a luxury custom upholstery manufacturer based in Los Angeles. They launched Basics by Moss Home as a sub-brand to meet the needs of their retail stores that were looking for a lower price point but still appreciated the artisanship behind bench-made upholstery. This was my biggest branding project while working as the Marketing Director and Senior Graphic Designer at Moss. It was a fast time line project that was completed within 1 month.
Role
Brand Identity
Web Design
Catalog Design
Packaging Design
Social Media Strategy & Design
Event Marketing & Strategy
Logo & Brand Identity
Product Photoshoot
This was the first time I worked closely with Bella, our photographer & videographer, on stylizing an entire house for a photoshoot. Bella scouted the location and accessories and I helped stylize and acted as production assistant during the 2 day photoshoot. This was an amazing learning experience on how to run product photoshoots, stylizing shots for editorial use, and understanding all the moving parts.
Catalog Design
photography & stylizing by Bella Smith
This was the quickest turn around for a project I’ve ever worked on. This was also the first catalog I made from scratch for Moss. I had 2 days to pull this catalog together and send it to print. Seeing the photography come to life was so rewarding!
Packaging Design
I designed the shipping box that all of the sales tools and printed marketing materials are shipped in, along with the product tags and fabric swatch cards. Everything was made with simplicity in mind, going back to the basics.
Website
I designed a new website homepage that introduced the Basics line. Since this was a fast paced project, I also jumped in and learned custom code to help the website developer get all of the product up and live.
Once Basics by Moss Home was officially announced, I wanted the instagram graphics to be simple, clean, and informational.
When planning the brand launch and designing the social media graphics, I wanted to build suspense and give a behind the scenes look.
Brand Launch
The brand launch at High Point Market involved a completely redesigned showroom space, a party with signature drinks, and a group of top influencers in the industry that came through and got a personal tour of the new line.
