The Works is a multi-use development located in the Upper Westside of Atlanta. This PR box was sent to our top 20 retail prospects after The Works opened it’s doors in 2019.

The main goal of this project was to gear our message towards young and trendy brands, leaning on a more youthful and vibrant design than we normally go for. This package had to have "wow" factor and was a specialty marketing piece that was reserved for a curated list of prospects. This gave me an opportunity to play with packaging and create a tangible experience.

We wanted every part of this box to give the recipient a feel of The Works. The wooden boxes and turf inserts gave the woodsy feel that you can find in the park, the candle and leather keychain were made by local Atlanta small businesses and the bright orange paper gave the pop of color that is seen throughout the property.